Andrea Garfield

Founder, CEO, Executive Coach

Being human. Values in action. Tango. Book nerd.

Andrea has dedicated her career to developing leaders and building organizations where people can thrive. She has navigated significant health and personal challenges along her own path, which fuels her commitment to helping others lead with clarity, resilience, and humanity.

Before co-founding Awesome Institute, Andrea was President of ServiceRocket, where she led an international team through a transformation that drove the company to double its revenue. Earlier in her career, she co-founded Startech Global, a full-service international software development firm, which she grew and later exited.

Andrea has also shared her expertise through her work with UCLA Anderson’s Management Development Program, where she taught and guided hundreds of leaders each year in strategic growth and leadership. She has held leadership and board roles with organizations including the Entrepreneurs’ Organization Accelerator Program, the National Foundation for Teaching Entrepreneurship, and Project Echo.

Born into a family of teachers, Andrea is passionate about learning, growth, and leadership that integrates head, heart, and body. She holds an MBA in Entrepreneurial Studies from UCLA Anderson School of Management and a BA from UC Santa Barbara. Andrea lives in San Francisco with her daughter Lucy, and cats Magic and Mystery.