Andrea Garfield

Founder, CEO, Executive Coach

Being human. Values in action. Intentional love. Aikido. Tango. Book multitasker.

Andrea has been building businesses and teaching entrepreneurs her whole career. She has faced serious health and personal challenges on her entrepreneurial path, and is now driven to help others overcome their own. Prior to co-founding Awesome, she was President of ServiceRocket, where she helped rebuild an international team to build a culture that led to a doubling of revenue. Previously, she co-founded Startech Global, an international, full service software development firm. She ultimately sold and exited.

In her work with UCLA Anderson’s Management Development for Entrepreneurs Program, she taught and assisted hundreds of business owners with strategic growth planning each year. Andrea was previously the Global Committee Chair of the Entrepreneurs’ Organization Accelerator Program, as well as a volunteer for the National Foundation for Teaching Entrepreneurship and board member for Project Echo.

She is passionate about helping entrepreneurs learn, grow and scale their companies while being Awesome humans. Born into a family of teachers, Andrea brings a wealth of experience and love for learning to the Awesome Institute. She received her MBA in entrepreneurial studies from the UCLA Anderson School of Management, and her BA from UC Santa Barbara. She lives in the San Francisco Bay Area with her husband Mark, daughter Lucy, step-daughter Paige, and cat Lola.

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